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Equipment on a roastery shelf
Guide

Sell more coffee through upselling.

How adding equipment to your shop turns existing coffee customers into a second revenue line, with no inventory risk. The concept, the maths, and a worked example.

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Roaster at the drum, Coffee Annan
Case study

Coffee Annan: equipment as a revenue line.

A real roastery added equipment on a Tuesday and watched it become a real revenue line by month end. The numbers, in the founder’s words. (metrics placeholder)

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